what magazine gives press to another magazine?

From the article about this weekend’s 24-hour Paper Magazine Department Store:

L.A. RECORD

Since 2005, the folks at the L.A. RECORD have been putting L.A.-based bands like No Age, Lavender Diamond, Cold War Kids, etc. on their covers way before anyone outside of L.A. ever heard of them. Each free issue, which comes with a poster that doubles as the magazine’s cover (featuring rock bands re-staging classic album covers), is filled with reviews, previews, band interviews and helpful nuggets for any L.A. indie rock nerd. In addition to putting out said publication, the L.A. RECORD kids run a local music store, curate monthly live events and do a radio show and hold day jobs. Not bad.

Nope, not at all!