October 21, 2010

What if popular musicians adopted these algorithms and sonic concepts to make everyday listeners into consumers before they even walk into the store? In the not-so-futuristic world of Josie and the Pussycats, Alan Cummings and company attempted to do just that by infusing their bands’ singles with what could easily be considered “ultrasounds,” high-frequency messages embedded in the compression of the song that told listeners to “gotta buy some Puma pants” and “orange is the new pink.” (This is only seconded in subversive pop music marketing tactics to LFO’s “Summer Girls” which put Abercrombie & Fitch on the map for anyone who listened to the radio in 1997).


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